Foundational Shirts

THE STANDARD

$85

The Standard is not a tee. It is a tool.

Cut from 280 GSM premium cotton and finished with a garment wash, every Standard is built to soften with wear and outlast the season. Hand sewn construction. Reinforced seams. A silhouette that drapes with intention.

There is no graphic. No logo on the chest. No statement beyond the build itself. The only mark is the signature Great Breads woven label at the neck — a quiet signal to those who know.

Made for the hours that don't get posted. The early mornings. The long studio nights. The flights between cities. The Standard is what we wear when we're doing the work.

This is the first piece from the Colombia drop. Designed in New York. Constructed with care. Built to last.

On Quality

We don't believe in basics. We believe in foundations.

A foundation is what you return to. What holds up under repetition. What gets better with time, not worse. The Standard was designed to be that piece in your closet — the one you reach for without thinking, because it's already proven itself.

On Restraint

Anything can be loud. It takes discipline to be quiet.

We removed the graphic. We removed the chest hit. We removed every element that wasn't structural. What remained is the shirt itself — the cotton, the cut, the construction. That's the statement.

On Time

This is not a piece designed to trend. It is designed to last. To wash well. To soften. To become more yours with every wear. In a culture obsessed with the next drop, The Standard is the one you don't replace.

Oversized. Drop shoulder. Designed to drape.

True to size for the intended oversized silhouette. Size down for a more standard fit.

Model is 6'1" and wears a size Large.

Garment dimensions and full size guide available in the size chart.

280 GSM premium cotton.

Heavyweight by design. Substantial in the hand. The weight is what gives The Standard its structure — the way it holds its shape across the shoulders, the way it drapes through the body, the way it sits when you wear it.

Garment washed for a soft, lived-in hand feel from the first wear. No break-in period. No stiffness. Just a tee that already feels like yours.

Machine wash cold. Wash with like colors. Tumble dry low. Do not iron on label.

Treat it like something built to last — because it is.

Every founder we know wears the same thing every day.

Not because they have to. Because they've figured out that what you wear in the build matters less than the build itself. Steve Jobs had the turtleneck. Virgil had the white tee. We watched the people we admire most reduce their wardrobe to one thing — and pour the saved energy into the work.

The Standard is our version of that uniform.

We made it because we wanted it. Because we couldn't find a tee that felt as serious as the work we were doing. The market gave us cheap blanks or hype drops. We wanted neither. We wanted a piece built with the same care we bring to everything else.

So we built it ourselves.

This is the shirt we wear in the studio. In Medellín. In Harlem. On the road. It's the shirt behind the build.

Now it's available to you.

The uniform behind the build.
Built different. Made to last.
Nothing rushed. Nothing random.
Quiet by design.
280 grams of intention.
The foundation, not the basic.
What we wear when we're doing the work.
Founded in Harlem. Built globally.
The mark is on the inside.
Discipline, in cotton.