{"title":"Apparel","description":"","products":[{"product_id":"the-house-crest-no-i-mmxvi","title":"House Crest No. I — MMXVI","description":"\u003cp\u003e\u003cem\u003eThis is the first installment of the House Crest series.\u003c\/em\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003eEvery detail on this piece was placed with intention.\u003c\/em\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003eThe crest represents foundation, discipline, and faith — a house built to last. The wheat symbolizes growth from the ground up. The crown of thorns represents sacrifice. The circle represents eternity and legacy.\u003c\/em\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003eMMXVI marks the year Great Breads was founded. This piece carries that.\u003c\/em\u003e\u003c\/p\u003e\n\n\u003cp\u003e---\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eWhat You're Getting:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003ePremium heavyweight long sleeve — structured, substantial, built to wear\u003c\/li\u003e\n\u003cli\u003eLeft chest embroidered House Crest — not printed, embroidered\u003c\/li\u003e\n\u003cli\u003eMonochrome MMXVI at hem\u003c\/li\u003e\n\u003cli\u003eSignature red GB mark\u003c\/li\u003e\n\u003cli\u003eRuns true to size\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003e---\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003eBuilt for those building something that lasts.\u003c\/em\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003eThis is not a restock product. When Edition I is gone, it's gone.\u003c\/em\u003e\u003c\/p\u003e\n\n\u003cp\u003e---\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eEmbroidered. Not printed.\u003c\/strong\u003e  ·  \u003cstrong\u003eLimited to this run.\u003c\/strong\u003e  ·  \u003cstrong\u003eShips within 3–5 business days.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003e---\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eWhy This Piece Exists\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eGreat Breads was founded in 2016. The House Crest series exists to mark that foundation in physical form — pieces that carry the history of the house and the intent behind every decision made since. Edition I is the beginning of that archive.\u003c\/p\u003e\n\n\u003cp\u003e---\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eSize + Fit\u003c\/strong\u003e\u003c\/p\u003e\n\u003ctable\u003e\n\u003ctr\u003e\n\u003cth\u003eSize\u003c\/th\u003e\n\u003cth\u003eChest\u003c\/th\u003e\n\u003cth\u003eLength\u003c\/th\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eS\u003c\/td\u003e\n\u003ctd\u003e38–40\"\u003c\/td\u003e\n\u003ctd\u003e27\"\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eM\u003c\/td\u003e\n\u003ctd\u003e40–42\"\u003c\/td\u003e\n\u003ctd\u003e28\"\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eL\u003c\/td\u003e\n\u003ctd\u003e42–44\"\u003c\/td\u003e\n\u003ctd\u003e29\"\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eXL\u003c\/td\u003e\n\u003ctd\u003e44–46\"\u003c\/td\u003e\n\u003ctd\u003e30\"\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e2XL\u003c\/td\u003e\n\u003ctd\u003e46–48\"\u003c\/td\u003e\n\u003ctd\u003e31\"\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e3XL\u003c\/td\u003e\n\u003ctd\u003e48–50\"\u003c\/td\u003e\n\u003ctd\u003e32\"\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e4XL\u003c\/td\u003e\n\u003ctd\u003e50–52\"\u003c\/td\u003e\n\u003ctd\u003e33\"\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/table\u003e\n\u003cp\u003e\u003cem\u003eFits structured and boxy. Size up if between sizes.\u003c\/em\u003e\u003c\/p\u003e\n\n\u003cp\u003e---\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eShipping + Policy\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eShips within 3–5 business days from Atlanta, GA\u003c\/li\u003e\n\u003cli\u003eAll sales final on limited releases\u003c\/li\u003e\n\u003cli\u003eQuestions: info@greatbreadsny.com\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"GREAT BREADS","offers":[{"title":"S","offer_id":48315108065507,"sku":null,"price":148.0,"currency_code":"USD","in_stock":false},{"title":"M","offer_id":48315108098275,"sku":null,"price":148.0,"currency_code":"USD","in_stock":false},{"title":"L","offer_id":48315108131043,"sku":null,"price":148.0,"currency_code":"USD","in_stock":false},{"title":"XL","offer_id":48315108163811,"sku":null,"price":148.0,"currency_code":"USD","in_stock":false},{"title":"2XL","offer_id":48315108196579,"sku":null,"price":148.0,"currency_code":"USD","in_stock":false},{"title":"3XL","offer_id":48317566943459,"sku":null,"price":148.0,"currency_code":"USD","in_stock":false},{"title":"4XL","offer_id":48323803447523,"sku":null,"price":148.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0783\/8911\/7155\/files\/IMG-0416.png?v=1772211851"},{"product_id":"the-standard","title":"THE STANDARD","description":"\u003cp dir=\"ltr\"\u003e\u003cspan\u003eThe Standard is not a tee. It is a tool.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eCut from 280 GSM premium cotton and finished with a garment wash, every Standard is built to soften with wear and outlast the season. Hand sewn construction. Reinforced seams. A silhouette that drapes with intention.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eThere is no graphic. No logo on the chest. No statement beyond the build itself. The only mark is the signature Great Breads woven label at the neck — a quiet signal to those who know.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eMade for the hours that don't get posted. The early mornings. The long studio nights. The flights between cities. The Standard is what we wear when we're doing the work.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eThis is the first piece from the Colombia drop. Designed in New York. Constructed with care. Built to last.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e-\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eOn Quality\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eWe don't believe in basics. We believe in foundations.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eA foundation is what you return to. What holds up under repetition. What gets better with time, not worse. The Standard was designed to be that piece in your closet — the one you reach for without thinking, because it's already proven itself.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eOn Restraint\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eAnything can be loud. It takes discipline to be quiet.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eWe removed the graphic. We removed the chest hit. We removed every element that wasn't structural. What remained is the shirt itself — the cotton, the cut, the construction. That's the statement.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eOn Time\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eThis is not a piece designed to trend. It is designed to last. To wash well. To soften. To become more yours with every wear. In a culture obsessed with the next drop, The Standard is the one you don't replace.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e-\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eOversized. Drop shoulder. Designed to drape.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eTrue to size for the intended oversized silhouette. Size down for a more standard fit.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eModel is 6'1\" and wears a size Large.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eGarment dimensions and full size guide available in the size chart.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e-\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003e280 GSM premium cotton.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eHeavyweight by design. Substantial in the hand. The weight is what gives The Standard its structure — the way it holds its shape across the shoulders, the way it drapes through the body, the way it sits when you wear it.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eGarment washed for a soft, lived-in hand feel from the first wear. No break-in period. No stiffness. Just a tee that already feels like yours.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e-\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eMachine wash cold. Wash with like colors. Tumble dry low. Do not iron on label.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eTreat it like something built to last — because it is.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e-\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eEvery founder we know wears the same thing every day.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eNot because they have to. Because they've figured out that what you wear in the build matters less than the build itself. Steve Jobs had the turtleneck. Virgil had the white tee. We watched the people we admire most reduce their wardrobe to one thing — and pour the saved energy into the work.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eThe Standard is our version of that uniform.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eWe made it because we wanted it. Because we couldn't find a tee that felt as serious as the work we were doing. The market gave us cheap blanks or hype drops. We wanted neither. We wanted a piece built with the same care we bring to everything else.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eSo we built it ourselves.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eThis is the shirt we wear in the studio. In Medellín. In Harlem. On the road. It's the shirt behind the build.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eNow it's available to you.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e-\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cul\u003e\n\u003cli dir=\"ltr\" aria-level=\"1\"\u003e\n\u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003cspan\u003eThe uniform behind the build.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli dir=\"ltr\" aria-level=\"1\"\u003e\n\u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003cspan\u003eBuilt different. Made to last.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli dir=\"ltr\" aria-level=\"1\"\u003e\n\u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003cspan\u003eNothing rushed. Nothing random.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli dir=\"ltr\" aria-level=\"1\"\u003e\n\u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003cspan\u003eQuiet by design.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli dir=\"ltr\" aria-level=\"1\"\u003e\n\u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003cspan\u003e280 grams of intention.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli dir=\"ltr\" aria-level=\"1\"\u003e\n\u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003cspan\u003eThe foundation, not the basic.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli dir=\"ltr\" aria-level=\"1\"\u003e\n\u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003cspan\u003eWhat we wear when we're doing the work.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli dir=\"ltr\" aria-level=\"1\"\u003e\n\u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003cspan\u003eFounded in Harlem. Built globally.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli dir=\"ltr\" aria-level=\"1\"\u003e\n\u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003cspan\u003eThe mark is on the inside.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli dir=\"ltr\" aria-level=\"1\"\u003e\n\u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003cspan\u003eDiscipline, in cotton.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e-\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"GREAT BREADS","offers":[{"title":"S \/ Black","offer_id":48993663090915,"sku":null,"price":85.0,"currency_code":"USD","in_stock":true},{"title":"M \/ Black","offer_id":48993663123683,"sku":null,"price":85.0,"currency_code":"USD","in_stock":true},{"title":"L \/ Black","offer_id":48993663156451,"sku":null,"price":85.0,"currency_code":"USD","in_stock":true},{"title":"XL \/ Black","offer_id":48993663189219,"sku":null,"price":85.0,"currency_code":"USD","in_stock":true},{"title":"2XL \/ Black","offer_id":48993663221987,"sku":null,"price":85.0,"currency_code":"USD","in_stock":true},{"title":"S \/ Beige","offer_id":48993679147235,"sku":null,"price":85.0,"currency_code":"USD","in_stock":true},{"title":"M \/ Beige","offer_id":48993679180003,"sku":null,"price":85.0,"currency_code":"USD","in_stock":true},{"title":"L \/ Beige","offer_id":48993679212771,"sku":null,"price":85.0,"currency_code":"USD","in_stock":true},{"title":"XL \/ Beige","offer_id":48993679245539,"sku":null,"price":85.0,"currency_code":"USD","in_stock":true},{"title":"2XL \/ Beige","offer_id":48993679278307,"sku":null,"price":85.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0783\/8911\/7155\/files\/A74466E3-CAC2-4CB8-8FA1-EC36C02CFA75.png?v=1779282393"}],"url":"https:\/\/www.greatbreadsstudio.com\/collections\/apparel.oembed","provider":"GREAT BREADS","version":"1.0","type":"link"}